Good News
The Good News is not just another “church” brand. Its a movement for carrying the joy and message of Christ to all nations - the brand effortlessly combines the fashionable style, impactful messenging, and a social presence that resonates with the curious audience. The brand ideology lives to inspire and re-define what what christian fashion can be.
Completion Date
Early November
Category
Branding, Graphic Design
Sector
Fashion
combing the worlds of “faith” and “fashion” into a space entirely new
The design influence behind “The Good News” is a combination of one; a playful attitude towards life, which is characterised by the use of illustrations, bold copyright (balanced with soft colours) pieced together with fun graphics. The second and primitive source is the narrative of Jesus Christ and the values and message found in the Gospel, this has to be subtly incorporated within the design without saturating the style.
As the graphic designer on this project, my role, in addition to logo design was to manifest a physical represention of the brand through a single character/icon
Bringing an idea to life
GOOD NEWS YOU CAN WEAR
Deliverables
A logo, T-shirt designs
Tools Used
My Sketchbook + Adobe Photoshop
